Bring Back Zwack
CLIENT Bring Back Zwack
WORK Branding, Web, Print
February 2010
Client Description
He’s Michael Zwack, a third-year undergraduate student at RPI in the Lally School of Management & Technology pursuing a Business & Management degree. He has interests in legal affairs and public policy, and hopes to continue his education in an area of those interests and someday help shape a better world.
He was elected last April as the 143rd Grand Marshal, which is the highest-elected student government position at RPI, charged with the legislative role of the Rensselaer Union; an $8.5 million budget administered by students. He is the chairman of the Student Senate and student-body president, representing his peers to the administration, faculty and community-at-large.
Project Brief
Michael Zwack approached us about three weeks before the campaign period was set to start, tasking us with branding his re-election campaign. We felt that, as a college-level politician, he had a chance to use a strong image and powerful message in an edgy and exciting way.
Projects for the campaign included designing and coding an interactive, single page website. We also designed several 24″x36″ full-color posters as part of the print campaign.
We also created the website for the political party behind Zwack, the Vector Party.