Retail Optimization Group
CLIENT Retail Optimization Group
WORK Branding, Web, Print
March 2010
Client Description
The Retail Optimization Group knows from first hand experience that doing things the way you have always done them doesn’t work with today’s problems. We offer small business owners c-store consultants who have a real world experience in the areas that you need help.
Today’s small business / retail industry is in rapid transition. To stay or become successful the dynamics of this competitive environment means always looking to upgrading in all areas of the business. C-Stores must look to offer an increasing array of services, take advantage of technology, and determine what will attract more customers and greater dollar purchases per visit.
Project Brief
The web presence for The Retail Optimization Group communicates professionalism and effectiveness. From the dynamic banner on the homepage, to the beautiful but lightweight navigation and page content.
The website serves as an informational resource for potential clients. It is also SEO optimized to generate traffic and leads automatically. In addition, we developed a system to integrate background-screening resale. This involved developing a user management system, in addition to a PHP-based secure handshake script for passing users to the reseller site.
Through our SEO work and optimized information layout, we have seen search engine traffic grow by almost 200% in the first month of operation. Overall traffic is growing as well, with over 1500 page views in the last month.